As a company, we have always taken pride in doing things differently, starting from our humble beginnings as the brainchild of an avid boater and fisherman who wanted to shake things up in the world of electronics. Our innovative products, such as the world's first truly portable fish finder and the SonicLaser® scales that wirelessly measure the length of your catch, have always pushed the envelope of what's possible.

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In fact, we were the first company to integrate wireless tethering into marine electronics back in 2000, and in 2004, we revolutionized the PWC market with our surface mount, waterproof, Micro Digital Depth Sounder. More recently, in 2022, we took portable fish finders to a whole new level with the introduction of the FishPod® Bluetooth sonar bobber.

 

We also saw a gap in the market when it came to soft coolers that could truly keep ice from melting and protect your food and drinks, which is why we introduced the NorChill® Soft Coolers in 2008. And now, in 2023, we are proud to launch our latest innovation, the xTreme Rod Bags™, which offer all-in-one protection for your expensive fishing rods and reels.

 

But we're not stopping there. In the next few years, we plan to deliver our biggest innovation yet: a whole new breed of depth finders and fish finders that will give you even more freedom out on the water. Stay tuned for what's to come from us at NorCross Outdoors.